OUR WORK Kodiak
Fueling an Epic Brand: The Kodiak Growth Story
After redefining breakfast and snacking and pioneering protein-enhanced products, Kodiak partnered with FINN to navigate shifting consumer expectations. FINN’s mission is to amplify Kodiak’s industry leadership, amplify its brand voice and secure its stake as the leader within its growing category offering.
GOAL
Deepen brand affinity and loyalty among families and wellness-minded consumers by translating Kodiak’s feeding epic days and wilder lives ethos into authentic, lifestyle-driven engagement that drives long-term category leadership.
SECTOR EXPERTISE
Consumer & Lifestyle
18B+
impressions annually
250+
placements in lifestyle, food and business media annually
75+
product mailer sends to influencers and media, showcasing brand personality in a thoughtful delivery
#1
SOV in waffle and pancake categories
10+
Food & Business Awards
The Work
FINN Partners serves as the strategic communications engine for Kodiak, managing comprehensive media relations that span brand storytelling, product innovation, and cultural trends. From inception to execution, the team builds strategies for all product launches and innovations, ensuring Kodiak consistently dominates the conversation in the better-for-you breakfast and snacking categories. Beyond everyday brand awareness, FINN manages Kodiak’s robust awards program, securing high-profile industry accolades that continuously validate the brand’s market leadership and premium quality.
The team also amplifies Kodiak’s partnerships and athlete roster, ideating and executing programming alongside Kodiak’s elite athletes and notable professional sports investors, including Travis Kelce and Joe Burrow. FINN also maximizes the brand’s premier sponsorships, including partnerships with U.S. Ski & Snowboard and USA Climbing, creating compelling narratives that connect Kodiak’s protein-packed fuel with peak performance.
To bring the brand’s core messaging of “feeding epic days and wilder lives” to life, FINN drives both executive thought leadership and immersive experiential activations. Working closely with Kodiak’s leadership to develop powerful corporate messaging as well as secure impactful speaking engagements at key industry events. FINN also conceptualizes and executes high-impact media events and owned activations, creating authentic, unforgettable touch points that cement Kodiak as an iconic lifestyle brand.