OUR WORK KIPP New Jersey
Good news in the Garden State.
KIPP New Jersey is a free, college-prepatory public charter school network of 17 schools across New Jersey, with over 8,500 K–12 students. The KIPP NJ network consistently engages in important work within its community, and came to FINN to help them bring their powerful stories to the attention of local and national media
GOAL
Support KIPP New Jersey in telling stories about academic achievement and innovation, wraparound services, school culture and educator passion to raise public awareness of KIPP’s unparalleled student support, positive educational outcomes and exceptional culture.
SECTOR EXPERTISE
Education
The Work
In our strategic media relations with KIPP New Jersey, we developed a campaign calendar and storytelling framework that included storylines, themes and targets for specific reporters and outlets. Using thought leadership, we elevated KIPP NJ’s role as a local education and community leader, in the charter school world and beyond. We targeted local and regional outlets but due to the strong substance of KIPP NJ’s programming, stories are often covered by major media and national news outlets, too.
Working with 14+ schools in Newark and Camden, we’ve secured an average of two hits per month telling stories about educators, students and partners. During our seven plus years of partnership, KIPP New Jersey’s media presence has tripled, with FINN securing hits in CNN, The New York Times, The Washington Post, The Wall Street Journal, Courier Post, FOX, VOX, CBS, NBC, ABC, The 74 Million, K12 Dive, Education Week, Teacher Magazine, ESPN, The Hechinger Report, Education Post, Chalkbeat and many more.