OUR WORK hawai’i pacific health

Creating a healthier Hawaii.

Hawai‘i Pacific Health is non-profit health care network of medical centers, community clinics, physicians, and care providers, serving Hawai‘i and the Pacific Region. HPH was founded in in 2001 through the merger of four hospital systems, who individually retained most of their individual brand recognition. The organization wanted to consolidate that recognition in the parent company, and better convey the strength, expertise, and quality of their larger integrated health care system. A new logo, website and marketing campaign was developed as well as an updated purpose statement: “Creating A Healthier Hawai‘i.”

The campaign culminated in the launch of a series of commercials featuring the song “This Is Me.” In the years since its original launch the campaign continues to evolve, highlighting HPH’s ever-greater commitment to individual wellness, community health, and patient-centered care.


Increase brand awareness and brand regard.



The Work

We developed a fully integrated campaign including:

  • Quantitative Research
  • Television
  • Digital
  • Radio
  • Print
  • Employee Recruitment
  • Community Events