OUR WORK funds for learning
Real-time PR campaign vaults expert to center of breaking news.
Funds For Learning, a firm that helps schools and libraries obtain E-rate funding, is a leading cybersecurity advocate. When the Federal Communications Commission (FCC) scheduled a vote on $200 million for the Schools and Libraries Cybersecurity Pilot Program, FINN knew an important news cycle would follow quickly. We made Funds For Learning’s CEO, John Harrington, a fixture in coverage of the FCC’s action through real-time media relations informed by deep knowledge of the issue and insightful expert commentary.
GOAL
Elevate Funds For Learning’s visibility and authority by securing its presence in key media coverage surrounding the FCC’s decision.
SECTOR EXPERTISE
Education
13
key features in less than 48 hours
760,000
earned media impressions; 100% positive coverage
3,300
informational webinar registrants (43% higher than average)
The Work
When the FCC scheduled a date for the Schools and Libraries Cybersecurity Pilot Program vote, we pre-pitched the vote to key media contacts for awareness and prepared a statement from Funds For Learning in response to the upcoming vote.
We followed the vote live and issued Funds For Learning’s statement praising the action to a curated list of influential media immediately after. The prepared statement hit reporters’ inboxes even before the FCC issued a news release, putting Funds For Learning in front of the news and creating a natural opportunity for us to follow up with journalists and share the FCC release.
Funds For Learning also hosted an informational webinar on the Schools and Libraries Cybersecurity Pilot Program, which top-tier outlet K-12 Dive covered extensively. The speed of our outreach, paired with a strong point of view on the breaking news, garnered coverage in a “who’s who” of top-tier trade media. In less than 48 hours, Funds For Learning was included in coverage by StateScoop, GovTech, Cybersecurity Dive, EdTech Magazine, SC Media, and Inside Cybersecurity, among others.