OUR WORK fortune 10 internet services company

How would you reinvent what a modern safety culture looks like?

Our Fortune 10 internet services client needed something bold to challenge complacency in its workplace safety program to increase awareness and lower accident rates.


Make saving lives part of every day.



The Work

We surprised and delighted employees by recasting common hazards as comic book supervillains to create engaging stories that presented safe workplace practices in a way that grabbed, and held, attention. Engagement more than tripled over the first year, with a 471% increase in observation reports and accidents trending downward throughout the campaign.

Later, seeing the power of this campaign and how it engaged the company’s global workforce, we expanded the storylines to address the vital topic of mental health hazards in the workplace and offer resources and strategies for dealing with them.