OUR WORK Eliquent Life Sciences
Introducing Eliquent. The new name in global life sciences regulatory consulting.
A private equity player combines six well known life science regulatory consulting businesses around the world to operate as one. Each business has its own name, identity, web site and communications. The six need to unite with a new name and brand that positions this firm as a global leader in its field.
GOAL
Unite six life sciences regulatory consulting brands as one firm with a new name, brand promise, brand identity and integrated solutions. Launch the new name while retiring the legacy firm names and brands.
SECTOR EXPERTISE
Professional Services
In collaboration with the firm’s leadership and marketing/BD teams, here is what FINN delivered to Eliquent:
- Strategically positioned and named the regulatory consulting firm as Eliquent. What’s in a name? A mix or regulatory clarity and intelligence (IQ) from thought to finish.
- Designed and delivered a new brand identity system to guide all Eliquent communications. This included custom imagery, icons, graphic modules.
- Built campaigns to transition the equity and awareness in the legacy firms to Eliquent as those legacy brands and websites are retired.
- Planned, designed, developed an entirely new, single website with on-going, continuous enhancements and SEO consulting.
- Extended the new brand look, feel and voice from digital to numerous BD, recruitment and internal communications templates and tools. Cataloged the new with clear brand standards.
This project integrated the following FINN skills: research and market insights; brand strategy and positioning; naming and brand architecture; brand design; website planning, design, writing and development; new name campaigning; trade show exhibits, sales and social tools templates design and writing.
The Work
