OUR WORK Carillon miami wellness resort
Launching buzz-worthy partnerships in the wellness hospitality industry.
In August 2021, Hawkins International was tasked to launch Carillon Miami Wellness Resort’s new partnership with the biostation, a premier anti-aging and medical wellness center. Led by biostation’s medical director, Dr. Martin G. Bloom, MD, the biostation at Carillon Miami offers a selection of health and wellness services as well as a personalized health retreat program. Our goal was to secure media coverage on the residency and position the biostation at Carillon Miami as the ultimate wellness destination in the US.
Build awareness and generate excitement for the launch of Carillon Miami Wellness Resort’s partnership with the biostation.
Wellness and Travel & Tourism
Along with crafting and distributing a press release to national travel, luxury lifestyle, beauty, and spa and wellness media, Hawkins International conducted strategic proactive and reactive pitching efforts highlighting the biostation at Carillon Miami. Specifically, the team pitched the residency as one of the best places to go for a wellness retreat. Additionally, the team invited media to experience the new residency and managed inbound media requests.
In the first year of the partnership months, the team secured 39 placements, totaling over 978 million impressions in publications including Travel + Leisure, Good Housekeeping, Health, Modern Luxury, Men’s Health, Town & Country, among others.