OUR WORK ALLIANZ TRADE FOR MULTINATIONALS
Redefining B2B storytelling for the world leader in trade credit insurance
Allianz Trade for Multinationals is the global leader in trade credit insurance, but with competitors beginning to follow its playbook – producing similar content and campaigns in ever-increasing volume – keeping the attention of their highly sophisticated C-suite audience was getting harder than ever. We helped them stay in front with a truly memorable campaign: Ultradaptability.
GOAL
To craft a fresh narrative and visuals that take the brand in a bold new direction – one that will truly stand out in an increasingly competitive marketplace.
SECTOR EXPERTISE
Financial Services
#1
Global leader in trade credit insurance
66,000
clients
€962 billion
protected in business transactions worldwide
The Work
Ultradaptability is a new concept we created for Allianz Trade for Multinationals, describing the next-level flexibility required to thrive in the new world of volatility – and giving Allianz Trade for Multinationals a concept they can own that is instantly memorable among their audience.
But we didn’t just tell multinationals about Ultradaptability, we showed them what it means with a vibrant, dynamic visual treatment that pushed Allianz Trade’s brand into unexplored territory.
Why we chose Ultradaptability:
- It worked alongside Allianz’s sponsorship of the Paris Olympic Games.
- It focuses on what you can achieve with Allianz Trade for Multinationals, instead of the threats you face.
- It is uniquely ownable and lends itself to multiple visual approaches.
What the client thought:
“FINN Partners has been able to support us in creating dynamic campaigns which engage our C-suite multinational audience – no easy feat. We’re impressed with how the team has been able to transform our solution suite into straightforward takeaways for our potential clients, clearly showcasing the overarching benefits while bringing value directly in each piece of content. The FINN Partners team listens, understands our needs, and creates something memorable. We appreciate the collaboration and continue to reach new heights with the Ultradaptability campaign.”
– Katarina Vrkic Delomier, Senior Marketing Communications Manager, Allianz Trade for Multinationals
In total, we delivered:
- 9x awareness videos
- 3x teaser videos
- 1x ebook
- 7x factsheets
- 2x articles
- 1x infographic
- 9x emails
- 2x document ads
