• Views April 1, 2016
The Uberfication of Life

Shared economy, convenience-based tech is an exploding market. New apps and services come out daily, grabbing our attention with the promise of instant gratification. Are we getting lazy or using our time more efficiently?

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  • Views March 31, 2016
Heart Health, Messaging and the 3 Percent

I’m not a health zealot, but a new study of adult Americans just reported in the New York Times was pretty shocking. Less than 3 percent of us are living healthy lifestyles in accordance with all four pillars for heart health: healthful diet, not smoking, being physically active and keeping weight and body fat down.

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  • Views March 30, 2016
  • Views March 25, 2016
Looking Back – Looking Forward Health IT and HIMSS16

The largest assembly of health/tech game-changers attended HIMSS16. In a nation seeking to navigate internal conflict within the medical system – cutting operating costs while improving care – IT innovation could be considered one of the key resources toward resolving that dilemma. It all comes down to improving operating efficiency – patient flow, patient information, patient engagement and patient-care cost.


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  • Views March 24, 2016
  • Views March 23, 2016
How do you Like Them Apples?

You may be familiar with Microsoft’s “I’m a PC” campaign, which was subsequently countered by Apple’s “Get a Mac” campaign a few years ago. These ads truly resonate with those of us who see the technology we choose and use daily as an extension of our personas and style. We put ourselves squarely in one camp or the other, PC or Mac.


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  • Views March 17, 2016
  • Views March 15, 2016
Reaction to Reactions

No longer are we stuck with only a thumbs up for “liking” a post on Facebook. After years of rumors, the social network released an upgrade to its engagements with "reactions." The feature has officially arrived across all news feeds, and while most people were actively campaigning for a dislike button, Facebook has instead given us five new emojis to express our thoughts.


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  • Views March 10, 2016
5 Tips for Israeli Healthcare Startups

Israel healthcare innovation is booming and its business development lens focuses mostly on the United States marketplace, eager to improve patient care, reduce operating costs and create new consumer wellness experiences. The Finn Partners Israel office is one of the “Start-Up Nation’s” prime communication partners for these entrepreneurial clients.


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  • Views March 10, 2016