• Views August 18, 2016
Meatless but Still Bleeding

Last week, a meatless burger that looks, tastes and even bleeds like meat -- but is made entirely of plants -- debuted in NYC. As a pescatarian, I was intrigued, but also wondering who the target audience was for this type of product.  

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Marketers: more in common than meets the eye?

Gather ‘round, marketers. I have an important understatement for you: there’s never a dull moment in our field, and we practitioners come in every shape and size. In fact, the many areas of our profession bring to mind a vibrant, crowded party where each person walks and talks differently.

 

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  • Views July 20, 2016
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The Name of the M&A Communications Game

It’s a news headline you see almost every week: “Company A to acquire Company B.” 2015 was a record-breaking year for M&A activity, with $1.3 trillion in transactions announced in Q4. This year, industry analysts predict more of the same.  

 

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  • Views July 11, 2016