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Marketers: more in common than meets the eye?

Gather ‘round, marketers. I have an important understatement for you: there’s never a dull moment in our field, and we practitioners come in every shape and size. In fact, the many areas of our profession bring to mind a vibrant, crowded party where each person walks and talks differently.


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The Name of the M&A Communications Game

It’s a news headline you see almost every week: “Company A to acquire Company B.” 2015 was a record-breaking year for M&A activity, with $1.3 trillion in transactions announced in Q4. This year, industry analysts predict more of the same.  


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How not to annoy reporters (and sometimes make an ally)

Earlier this year I was staffing an event, and I made a big mistake. I let someone in a company-branded polo shirt scan my exhibitor badge in exchange for a bag of candy. I didn’t even notice what company this person represented, but it was 3:30 p.m., I had missed lunch, and they had Swedish Fish.

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