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Sustaining the Case for Snap Inc. Post-IPO

The Snap Inc. IPO dominated stock and social media news last week, validating the not-at-all-new trend of short ó in form and existence ó video. Snap Inc. closed out its first day of trading at a price of $24.48, a 44 percent increase above its initial offering price.†

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Five Emotions of Healthcare Customer Service

It may be hard to imagine addressing something as personal, physical and psychological as a personís health through the barrier of a computer screen. Digital media teams Ė led by community managers who respond to health-related questions on social media Ė are challenged to do just that.

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