Marketing executives working with the pharma, payer or provider sectors are often quoted that in today’s health marketplace, “The consumer is king.” If so, it’s a kingship with little authority and no ability to govern or have a dominant voice over decisions. Royalty – even without the right to rule – receive deferential regard from governing powers. This is not the case for U.S. consumers who remain adrift within the health system. Who is in charge of our health?Keep reading
- Views February 9, 2016
- Views February 3, 2016
February is American Heart Month -- and no, it's not because of the heart-shaped Valentine's Day candy that's been on store shelves since New Year's Day. American Heart Month is about making strides in promoting heart health.
- Views January 28, 2016
If you were on any form of social media over this weekend, you probably noticed that people were generating and sharing passive aggressive memes and sharing them with their followers. These memes were generated based off of the viral Be like Bill meme that show how Bill is a far superior internet user than everyone else. i.e. “Bill doesn't use hashtags on every post. Bill is smart. Be like Bill.”
- Views January 26, 2016
On CBS This Morning I heard of a five-hour traffic jam at New York’s LaGuardia Airport. Soon after was a segment on how woefully pathetic Washington, DC’s snow removal service has been compared to New York City’s. This was the fourth or fifth segment I had heard on different networks and provided another example of the pack mentality that permeates journalism today.Keep reading
- Views January 13, 2016
We all make new year’s resolutions -- lose weight, get healthy, organize the closet, etc. They’re good – they create a burst of self-improvement. My idea is to do something a bit different this year - to tap into our innate desire to do more and to resolve to care more. Apparently, I’m not alone, and if you’ve seen the new Kleenex ads, you’ll know what I mean.
- Views December 9, 2015
Last week, the Department of Health and Human Services announced that healthcare spending in the U.S. was $3 trillion last year – that’s trillion with a “t”. Are we getting our money’s worth? This question was discussed at a Washington, DC, breakfast conversation sponsored by PoliticoPro and CVSHealth, and it is a topic of discussion and consternation in the healthcare community.
- Views December 9, 2015
Those who know me, know that I am the biggest Apple fan boy in the history of fan boys. Which I realize, given the passion of some Apple fan boys, is really saying something.
- Views December 1, 2015
Two years ago, my research team was part of the TEDx University of Michigan gathering where we shared insights on a rare and deadly brain cancer called Glioblastoma Multiforme.Keep reading
- Views November 30, 2015
In reading Jason Linken and Adriana Useros’ Huffington Post article The Black Friday Backlash Has Only Just Begun, I’m reminded of my own experiences trying to get the best possible deals in this 4-5 day period. This required rising at 4 a.m. or 3 a.m. to be sure to get in line and secure my quarry -- the newest most popular toys for our three children.Keep reading
- Views November 23, 2015
Like all good PR people, I crave client love, preferring clients who are demonstrative, and shower praise for our strategic smarts, creativity, results, and every aspect of the service delivery model.