• Views May 6, 2015
Finn Partners Named "Midsize Agency of the Year"

Throughout my career, I’ve made presentations to Paul trying to convince him that the agency I was running deserved to be named Agency of the Year in its size category.

Until last night, that had never worked out.

There are many excellent agencies in each size category, and last night, in the company of 800 of the top PR professionals, including a group of us from Finn Partners, Finn Partners was named Midsize Agency of the Year. Richard and I joined Paul on stage to accept the award, and I confessed to Paul that I was in a state of shock.

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  • Views May 4, 2015
The Rise of the Emoji

My love for emoji is far from secret. They were the only thing that made me relate to Zosia Mamet's character on HBO's Girls, and they've helped me to replace the classic text messaging fillers of a forced "haha" or "LOL." Friends and family have grown accustomed to receiving random eggplant emoji when I'm cooking, or an angsty emoticon when they send a text too early or too late.

During my routine morning scan of my Feedly feeds, I noticed more than three articles mentioning the rise of the emoji in varying capacity, and there was one in particular that I wholeheartedly agreed with.

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  • Views April 28, 2015
Think Pink: Fresh Perspective on Sales and Leadership at LMA Annual Conference

Daniel Pink is the first to admit he went to law school, but never practiced a day in his life. “They wouldn’t let me,” he quipped in his opening lines of the keynote address at the Legal Marketing Association Annual Conference in San Diego on April 14. In a witty and energetic talk, bestselling author Pink offered what he called a “1-3-5” presentation, comprised of “one insight, three principles and five takeaways.”

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  • Views April 28, 2015
Inside My Insta-Love

I’m obsessed with Instagram. And while I promise not to treat this blog post like some sort of editorial confessional, it’s important to me - really, it is! - that you understand why I’m hooked. It’s also worthwhile to note that I’m pretty neurotic, as far as creatives go. All of my iPhone apps are organized into folders, and then by frequency of use. Imagine the challenge this poses when a new platform is launched, or when a platform rolls out a companion app (like Instagram did with both Hyperlapse and Layout).

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  • Views March 24, 2015
3 Lessons on How to Keep Clients Relevant at SXSW Interactive

This year was my first time attending SXSW on behalf of Finn client IEEE, the world’s largest technical professional organization dedicated to advancing technology for humanity. While IEEE is considerably conservative compared to the plethora of shiny new start-ups, we were able to hold our own, garnering placements in top-tier tech publications such as Mashable and Popular Science. So, how did a traditional organization like IEEE find a way stand out?

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  • Views March 24, 2015
3 Lessons on How to Keep Clients Relevant at SXSW Interactive

This year was my first time attending SXSW on behalf of Finn client IEEE, the world’s largest technical professional organization dedicated to advancing technology for humanity. While IEEE is considerably conservative compared to the plethora of shiny new start-ups, we were able to hold our own, garnering placements in top-tier tech publications such as Mashable and Popular Science. So, how did a traditional organization like IEEE find a way stand out?

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  • Views February 26, 2015
It’s Time to Start Paying Attention to Intention: Some Lessons from Social Media Week New York

This week, I attended a presentation by Michael Zimbalist, SVP of Advertising Products and R&D at The New York Times, entitled, “Measuring Attention and Intention.” Michael spoke about how his department was taking a closer look at the relationship between readers’ attention and intention in an effort to help those of us in the audience understand how brands can create more engaging original content.

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  • Views January 22, 2015
  • Views January 16, 2015
Technology + Creativity = Magic: What can creatives learn from CES 2015?

It was clear that engineers, product designers and entrepreneurs were inspired at CES this year. Everywhere you looked, there was a beautiful display of skilled engineering and the application of the advanced technologies available. Finding new ways to combine sensors, tiny cameras, advanced display, connectivity, and mechanics have resulted in some of the most exciting products from CES 2015; AmpStrip fitness monitor, Bragi’s Dash truly wireless headphones, MagicBook augmented reality book companion, 3Doodler 3D printer pen. They have also given us some of the most ridiculous (are we really so lazy that we can’t adjust our own belts?) innovations.

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  • Views January 16, 2015
Technology + Creativity = Magic: What can creatives learn from CES 2015?

It was clear that engineers, product designers and entrepreneurs were inspired at CES this year. Everywhere you looked, there was a beautiful display of skilled engineering and the application of the advanced technologies available. Finding new ways to combine sensors, tiny cameras, advanced display, connectivity, and mechanics have resulted in some of the most exciting products from CES 2015; AmpStrip fitness monitor, Bragi’s Dash truly wireless headphones, MagicBook augmented reality book companion, 3Doodler 3D printer pen. They have also given us some of the most ridiculous (are we really so lazy that we can’t adjust our own belts?) innovations.

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