The term “vanity metrics” was first defined by Eric Ries in his book The Lean Startup. Since then, the idea of vanity metrics has gained traction in PR circles.Keep reading
- Views July 13, 2015
- Views July 10, 2015
The digital landscape is ever-changing, and so to debunk and demystify the world of paid digital support, we tapped into Myles Marlow, the brilliant mind leading our Paid Digital Media/PPC team.Keep reading
- Views July 1, 2015
If there is one major takeaway from last week’s Supreme Court Affordable Care Act decision, it is this: The Law’s not Dead. Long Live the Law.Keep reading
- Views June 22, 2015
In a poll we conducted among U.S. consumers after the announcement of the Apple Watch and before units began to ship, nearly 40% indicated some brand of smart watch they’d want to own. More than half of them identified Apple Watch as the single brand of smart watch they’d want to own.
- Views June 5, 2015
Any day in the life of a public relations professional is far from typical, but one clear constant remains: media relations.Keep reading
- Views June 4, 2015
We regularly work with professional service and financial firms that have grown organically over the years and even decades. These firms have largely attracted clients through word-of-mouth referrals stemming from exemplary work, exceptional client service and carefully cultivated relationships.
Inevitably they reach a point where an important decision has to be made: continue organic growth (which is comfortable but can have diminishing returns) or take a more systematic approach to growth by extending visibility through a dedicated strategic communications program directed at target clients/customers.
For us, this is where the fun starts.
- Views June 3, 2015
Toward the end of 2014, a friend over at PR News had asked if I'd be interested in speaking at their June 2015 PR News Digital PR Conference in Miami. Miami during hurricane season wasn't so appealing, but as a natural born schmoozer, I jumped at the chance to mix and mingle with people interested and engaged in the social/digital space.Keep reading
- Views May 29, 2015
Not so long ago, if you asked me to describe my best professional attributes, I might say “attention to detail” and “work ethic”. My strengths have evolved because my job demanded it. Social research and analysis is a young field that’s changing as new social channels emerge and older ones transform. This shifting digital landscape requires me to be more creative and entrepreneurial than I’ve ever been.Keep reading
- Views May 26, 2015
Earlier this month, my eyes were delighted when I noticed a change in the design of Twitter's Search interface. Much sleeker, and much more intuitive, the new design is really great. I've been tweeting since 2009 and social media is my meal ticket, so while I am very familiar with Twitter, I also really appreciate this change in design direction.Keep reading
- Views May 21, 2015
This has been a tough week for television audiences. Mad Men wrapped up its seventh and final season on Sunday, and David Letterman bid farewell to Late Show fans last night, after 33 years as its hilariously charming host.Keep reading