• Views March 23, 2016
How do you Like Them Apples?

You may be familiar with Microsoft’s “I’m a PC” campaign, which was subsequently countered by Apple’s “Get a Mac” campaign a few years ago. These ads truly resonate with those of us who see the technology we choose and use daily as an extension of our personas and style. We put ourselves squarely in one camp or the other, PC or Mac.


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  • Views March 17, 2016
  • Views March 15, 2016
Reaction to Reactions

No longer are we stuck with only a thumbs up for “liking” a post on Facebook. After years of rumors, the social network released an upgrade to its engagements with "reactions." The feature has officially arrived across all news feeds, and while most people were actively campaigning for a dislike button, Facebook has instead given us five new emojis to express our thoughts.


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  • Views March 10, 2016
5 Tips for Israeli Healthcare Startups

Israel healthcare innovation is booming and its business development lens focuses mostly on the United States marketplace, eager to improve patient care, reduce operating costs and create new consumer wellness experiences. The Finn Partners Israel office is one of the “Start-Up Nation’s” prime communication partners for these entrepreneurial clients.


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  • Views March 10, 2016
  • Views March 9, 2016
Are You Accountable

We're hearing about the word "accountability" more and more these days in the world of business. Are you surprised? I can’t say I am. The truth is that as web, mobile and social media have greatly lent themselves to measurability, companies are looking at their own measurement and key performance indicators to identify how they should be measuring their own goals. The result? Accountability. Not just as individuals, but as a team. Companies, clients, and businesses want to see and understand how you are delivering on your promise and holding you to it.


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  • Views March 8, 2016
Honoring Women in the Digital Realm

While the news of dropping percentages of women working in the tech and digital fields is worrisome, Finn Partners is full of strong female leaders who are the exception to these statistics. Working in an environment that pushes for the advancement and empowerment of women in a sector that’s mainly consumed by men is both exciting and rewarding.


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  • Views March 7, 2016
Are We Ready to Humanize the Automobile?

Every Monday evening on my walk home from the office, I pass by a beautiful 1969 Shelby Mustang. Wait one second, did I just call a car beautiful? Yes, I did. Any car fanatic will tell you that whether you are at a local car show or viewing the latest spy photographs of a new model release, we tend to assign human characteristics to our favorite vehicles. While we all know cars are not humans, the introduction of autonomous vehicle technology has started to blur the lines.


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  • Views March 4, 2016
  • Views March 2, 2016