News and Insights
From AI spend to measurable ROI: How to close the narrative gap
June 16, 2026
Half of all CEOs globally believe their job stability depends on getting AI strategy right (BCG), and one-third struggle to connect their AI investments to meaningful ROI.
Now, comms teams are tasked with fixing a problem they’ve just learned exists. Even the most experienced communicators may feel daunted.
Download When “We Have AI” is No Longer a Strategy, What’s Next? to understand:
- How communications teams can unlock P&L value from an AI investment
- How to build a narrative infrastructure that maps features, outcomes and accountability to audiences
- The traps inherent to this effort and how to avoid them