Professional Experience

With deep roots in the travel industry, Sam excels at pulling travel stories outside of the travel space, storytelling around tentpole moments and maintaining a steady drumbeat of coverage between them, spanning consumer, lifestyle, news and business outlets. ​Her experience includes promoting products and programs, opening gateways for destination clients, hotel openings and rebranding, along with re-shaping destination images. She’s had the pleasure of directing PR strategy for clients including Westin Hotels & Resorts, St. Regis Aspen Resort, The Little Nell, Chatham Bars Inn, Jamaica Tourist Board, St. Kitts Tourism Authority, Cayman Islands Department of Tourism, Squaw Valley’s sustainability initiative in partnership with Tesla and more.​

Also passionate about spreading the inspirational and important work of many nonprofit partners, Sam has led PR programs for clients including Back on My Feet, KaBOOM!, No Kid Hungry, NAMI, SeriousFun Network, among others.

The way to get started is to quit talking and begin doing.

- Walt Disney

How'd you get here?

Samantha’s ability to spot trends, identify differentiators, capitalize on cultural moments and develop storylines has propelled destinations, global hotel brands, boutique properties, sustainability programs, non-profit strategies and thought leadership campaigns. She specializes in creating programs and developing brand positioning that markets to niche audiences. ​ Sam has marketed to multiple generations, wellness gurus, environmentalists, history lovers, and more. She excels at conceptualizing executive positioning programs that align with business objectives and using thought leadership to amplify special initiatives. More than a decade of media relationships drives feature coverage across industries, and an eye on the evolving media landscape has led to success with influencer campaigns, from negotiating agreements to creating content