Executive Creative Director
I’m a creative leader and cultural activist with 20+ years of experience in advertising across North and Latin America. The projects I’ve led have been recognized with 18 Cannes Lions and 26 Effie Awards, among other international creative festivals.
I joined FINN Partners in 2021, with the goal of expanding Finn’s creative capacities through nurturing an inclusive and creative work culture. Before FINN, I worked at Grey for 18 years across four countries, as well as Lowe and JWT in Mexico. I feel proud to have worked for agencies that received recognitions such as Effie Awards Mexico Agency of the Year 2014, Cannes Lions Mexico Agency of the Year 2015, and most awarded Grey North America agency in Cannes Lions 2019 as well as Effie Awards 2020.
I’ve had the privilege of building brands in almost every category, working for clients such as Apple, Bacardi, Casa Cuervo, Coca Cola, Epson, Ferrero, Ford, Gerber, GlaxoSmithKline, Heineken, Honda, HSBC, Kimberly-Clark, Nestlé, NFL, Nike, Novartis, P&G, Papa John’s, PlayStation, Renault, Shell, Sony, UDV, Walgreens and Walmart, among many others.
The cure for boredom is curiosity. There is no cure for curiosity.- Dorothy Parker & Ellen Parr
How'd you get here?
FINN had me at “Work hard, play nice.” I know by experience that extraordinary work is created when diversity is fostered, different points of view are welcomed and taking risks is encouraged.