Professional Experience
I am a specialist in B2B technology communications with over 15 years of experience across Singapore, the Philippines, and Australia. I have led teams that play the critical role of a regional hub agency, managing multi-market campaigns, content development, quality control, and centralized communications for industry leaders such as LinkedIn, Palo Alto Networks, Twilio, and UiPath.
Passionate about building and sustaining long-term client relationships, I bring expertise in strategic storytelling and brand positioning. Beyond technology, I have also worked with clients in financial services, education, aviation, and pharmaceuticals, helping them navigate complex communications challenges with clarity and impact.
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
- Sun Tzu
How'd you get here?
Public relations was the final stop in my journey of exploring various facets of the marketing mix, including sales, marketing, and advertising. I began my PR career in my hometown of Manila, where I quickly developed a passion for strategic communications. Early on, working as a young account manager, I collaborated with communications counterparts in Singapore, which sparked my curiosity about regional career opportunities.
That curiosity led me to Singapore, where I spent the majority of my career working with globally recognized brands, particularly in the technology sector. Now, my journey of learning and discovery continues in Australia, adding a new chapter to my experience in navigating diverse markets and industries.