Managing Partner, Consumer, Lifestyle and Sports
A desire to make a true difference was the catalyst behind Missy’s decision to strike out on her own after a quick rise through the executive ranks of the agency and corporate worlds. Three decades later, Missy’s drive continues to be rooted in her fierce belief that every action matters – a credo that ensures a thoughtful and strategic approach for everything from executive positioning and account strategy to media relationships and event management for clients across a vast range of sports, lifestyle, wellness, active outdoor destinations and brands, and Olympic campaigns.
Missy’s experience includes representation of some of the world’s best brands and organizations, as she’s guided campaigns that introduce legacy brands to new audiences, launch industry trailblazers to the masses in a way that keeps them true to themselves, and reinvigorate brand heat for companies of all sizes. A diverse portfolio of clients benefit from a team passionate about their shared values. Life Time, lululemon, Title Nine, Target, Bloomingdales, Disney, Margaritaville, Aspen, Ski Utah, Shaun White, Entain, Fan Controlled Football, US Ski and Snowboard, Roxy, Burton Snowboards, Cannondale, International Champion Cup (Real Madrid, Juventus, Manchester United, etc.) and Darn Tough are just a few of those brands.
Extensive Olympic marketing experience covers eight Games, including the reintroduction of snowboarding at the Salt Lake City Olympics; catapulting Shaun White to international stardom; taking Michael Phelps on a learn-to-swim tour with Disney, highlighting BMX as a new sport at the Beijing Games, helping to usher Surfing into the Tokyo Games, and representing the entire U.S. Ski and Snowboard team at three Winter Olympic Games. Also a leader in adventure travel, Missy has developed sports and wellness tourism campaigns for clients including St. Kitts Tourism Authority, the Cayman Islands, Westin Hotels & Resorts, The Little Nell, Chatham Bars Inn, Williamsburg, VA, the Ritz Carlton and more. Wine and spirits representation spans the portfolios of Pernod Ricard, Ste. Michelle Wine Estates, Frederick Wildman and von Mandl. From oceans to skate parks, stadiums to pools, courts to mountains, Missy is immensely proud of her dynamic team’s active lifestyles, passion for storytelling and ability to deliver extraordinary game-changing results for her client partners, time and time again.
Each time a woman stands up for herself, without knowing it possibly, without claiming it, she stands up for all women.- Maya Angelou
How'd you get here?
After 24 years of running Mfa, we brought the agency under the FINN Partners umbrella in October 2018. As we explored Mfa’s future, FINN stood out as the perfect fit: as an independent agency that inherently shares many of Mfa’s values, and a core philosophy rooted in collaboration, respect, fun, and making a true difference. Access to FINN’s full suite of communications services, global reach, and extensive practices areas will allow us to continue to push past traditional media boundaries, further bolstering the work that our talented Mfa team already does for our amazing client partners.