Professional Experience
Leading strategy across a diverse roster of client partners, Laura utilizes her arsenal of holistic marketing expertise to connect brands with the audiences that matter most – through partnership creation and implementation, executive positioning and influencer marketing. Always tackling a challenge through the client’s point of view! Her experience includes work with brands spanning Darn Tough VT, Burton, Tentrr, Best Day Brewing, Life Time, Nutribullet, Ski Utah, Disney, Polaris, US Ski and Snowboard, International Champions Cup and work with brands and athletes on seven Olympic Games.
Stay curious, keep learning and keep growing. And always strive to be more interested than interesting.
– Jane Fonda
How'd you get here?
Laura re-joined the agency after seven years with Target, where she ran communications for the retailer’s Lifestyle Marketing program, which targeted emerging shoppers to develop future customers for the mass retailer. With a special talent for crafting distinctive brand stories rooted in forging emotional connections across industries and generations, Laura conceives and implements large-scale integrated marketing campaigns and drives media conversations regionally and nationally.