John Acunto

Senior Partner

Professional Experience

Before joining FINN, I spent nearly 20 years at the National Basketball Association (NBA), one of the leading sports organizations in the world, where he directed business and international communications. During my time at the NBA, I managed the development and implementation of communications strategies for digital and social media, fantasy and sports betting, esports, television partners, international business, and partnerships with many leading companies including Facebook, MGM Resorts, Nike and Verizon Wireless. Specifically, I worked on several groundbreaking initiatives including the launch of the league’s social media presence; the current record broadcast agreements with ESPN and Turner Sports; the launch of the NBA 2K League; historic agreement with MGM – the first major U.S. professional sports league partnership with a sports betting operator; and the first-ever NBA games in Africa and India.

You miss 100 percent of the shots you don’t take.

- Wayne Gretzky

How'd you get here?

I joined FINN in April 2020, as Senior Partner of the agency’s new sports division, where he is responsible for propelling FINN further into sports betting, esports and professional team sports, along with managing and advising current clients and developing breakthrough public relations campaigns.

Articles by John