Jodi Petrie

Senior Partner

Professional Experience

My journey to FINN started with a love of news and the publishing world – working in regional media, building expertise in creative writing and editing, and extending that interest into various and accelerating roles at PR agencies. Agency life has afforded me opportunity for continual growth and exposure to new career dimensions, developing interest in and leading data, insights, brand, content and creative teams and gaining exposure to ideas, innovation and people who will change the world. For me, FINN brings that all together  – a dynamic,  inspired, purpose-driven agency built by and for people who are passionate about creating change and making an impact.

A word after a word after a word is power.

- Margaret Atwood

How'd you get here?

I have spent the majority of my career working in brand communications and public relations for both global and regional, integrated marketing agencies.  For more than twenty years – I have been fortunate to work with the world’s most recognized consumer and technology brands, including Sony, Samsung, Purina, Hasbro, New Balance, Sophos, Allstate, Ahold-Delhaize, eHarmony and many others, helping leaders and internal teams transform their brand narratives, elevate executives, develop integrated communications approaches and influence audiences.   

While my career trajectory has centered on public relations, it has grown to include brand storytelling and strategy, experience gained from long-term, on-site work with several of the global brands mentioned earlier – opportunities that built a reverence for data and insights-driven approaches to brand & PR. 

Since joining FINN Partners in Spring 2023, I have been focused on building awareness and growth for the Finn technology practice in New England, a region renowned for innovation in technology, healthcare and education. I’m excited about the potential and opportunity to introduce  FINN, a world-class agency powered by smart, passionate, committed people who are driven to be the best and do their best.