Professional Experience
My love for reading, learning, and storytelling led me to spend the first decade of my career in book publishing and marketing at HarperCollins and Barnes & Noble. I then spent almost ten years in digital and brand strategy at an independent creative agency, supporting clients like Duluth Trading Co., Jersey Mike’s, and Gatorade. Next, I transitioned into a role overseeing the content marketing and paid media disciplines at CB&A, a B2B education marketing and communications agency. When CB&A was acquired by FINN Partners, I became a partner in FINN’s Global Education Practice, working exclusively with clients selling products and services to K-12 and higher education institutions.
Specificity is the soul of narrative.
— John Hodgman
How'd you get here?
Having honed my storytelling and marketing skills across many companies and sectors, I chose to focus on the education sector, providing an opportunity to combine a personal passion with my professional work. I am a proud public school alumnus, from K through BA; am married to a veteran educator; and am a member of the Madison Public Schools Foundation board of directors and marketing committee. I’m honored to support our B2B education clients in their mission to improve the lives of students and educators.