Professional Experience
Throughout her varied career in brand development, research and marketing communications, Jenny has created integrated communications strategy for professional and consumer brands in travel, design, lifestyle, wellness and real estate. Originally from Hong Kong and relocated to Shanghai in 2012, she offers an east-west perspective to help international brands develop a strong market presence in China. With a research-based Masters degree in Communications, Jenny leads both agency and client proprietary research projects and market insights. She is also a frequent speaker and contributor of thought leadership to global and regional business publications, and has recently published “China – Uncovering The Wealth In Wellness”, and co-authored “Asia: The Future of Global Wellness Tourism”.
What matters the most is that the people you work with share your values.
- Ray Dalio
How'd you get here?
I always wanted a job that was fun, challenging and gave me the opportunity to keep asking “how could I do things differently”… am glad I have made the right decision to develop a career in marketing and communications.
China is a fascinating, fast-moving country. Working in marketing here is as challenging as it is exciting – it is totally worth the effort.