I specialise in bridging consumer and corporate communications for premium and luxury brands. With a decade spent in Beijing and Hong Kong, I have managed communication projects with national, APAC and global scopes, helping brands translate their visions across markets, transform business insights into creative engagement campaigns, and navigate reputational challenges in complex social and geopolitical landscapes.
My work has ranged from building and protecting reputations of global groups, to implementing consumer activations for brands across lifestyle sectors including fashion, beauty, watch, jewellery, art, culture, travel, hospitality and auto. Key clients have included Kering, L’Oreal Group, Marriott International, Jumeirah Hotels & Resorts and Lamborghini.
If we are to preserve culture, we must continue to create it.- Johan Huizinga
How'd you get here?
Growing up across Switzerland, France and UK, I was fascinated by how language changed my own perspective on culture and identity. I decided to study Mandarin at SOAS to expand my world view and open-up more opportunities for conversations. From there it was a natural step into the world of communications, and I have been fortunate to work with creative brands that champion cross-cultural exchange and contribute to our collective culture with their products, and increasingly their values.