Professional Experience
As a Paid Media Supervisor at FINN Partners, I lead cross-channel campaigns across sectors including healthcare, education, e-commerce, and travel. I’ve worked across the full lifecycle from hands-on implementation to strategic planning and detailed analysis. My focus is on delivering performance-driven campaigns that are insight-led, creatively sound, and commercially effective. I enjoy connecting the dots – translating audience behavior into media strategies, and performance data into clear, actionable narratives for clients. My experience spans platforms including Google Ads, Meta, and programmatic, and I bring a detail-oriented, analytical approach to every campaign.
You are the universe experiencing itself.
- Alan Watts
How'd you get here?
In quite a roundabout way! After university, I was travelling when Covid hit and, like many, was pulled back into an uncertain world. I was fortunate to join a small in-house team at an e-commerce travel company focused on creating highly visual, region-specific UK travel guides. The role fit almost perfectly within the emerging “staycation” industry that grew in response to limited or non-existent air travel. It was a broad position spanning photography, copywriting, social media management, Shopify, and customer support, and it gave me hands-on experience across the marketing spectrum. It also sharpened my focus. With a background in psychology and a strong interest in behavioral economics, I found paid media offered the ideal mix of strategy, creativity, and measurable impact.