Christopher Lawrence

Director of Research

Chris is a research professional with over 17 years of experience winning and growing business through relationship marketing, high level client service and research-based strategic insights. His areas of expertise include: large multinational projects, communication strategies, branding and reputation management, advertising and copy testing, advertising campaign effectiveness, program evaluation and tracking, new product development and testing, sports, tourism and employee communications research.

Chris has conducted and managed research for a wide variety of clients: Mexico City Tourism, The Smithsonian Institute, The National September 11th Memorial and Museum, Microsoft, Bank of America, Coca-Cola, Dow Chemical, Hershey Foods, Kraft, Northrop Grumman, Cigna, McCann Worldgroup, Auburn University, Baylor University, The Colombian Coffee Federation, The United States Golf Association, NASCAR, Major League Baseball and the PGA Tour.

Articles by Christopher