Professional Experience
I help top organizations and executives articulate value, elevate visibility, and build reputation to advance business and patient-care objectives, support scientific progress, and #makeadifference in public health around the world (spoiler alert: Thought Leadership is essential to these efforts!).
My work and my passion center on messaging and positioning strategy, narrative development, reputation management, and navigating policy and competitive landscapes to help clients express their value and real-world impact with success. Clients and colleagues alike come to me for strategic writing, data analysis, and my abilities to spot key insights and express the complex in simple terms. Over the past two decades, I’ve been honored to serve as a senior counselor and strategist to innovators across the healthcare spectrum, from global biopharma to startup lab services to health systems, and to support some of our industry’s most influential executives and recognized thought leaders.
My experience spans a wide range of communications work: corporate and executive thought leadership; product launches and pipeline support; in-depth research and analysis guiding patient advocacy strategy; crisis communications involving legislative issues; national patient education campaigns; and dozens of byline articles and op-eds. I approach it all with an eye toward protecting reputation, ensuring consistent, compelling messaging, and building an inspiring leadership strategy.
In a place where there is no leader, strive to be one.
– Hillel the Elder
How'd you get here?
My policy background informs my perspective. I earned my master of public policy (MPP) from the University of Chicago, where I was honored to be named an Irving B. Harris Fellow and stayed on as a health economics research manager in the university’s Biological Sciences Division. My UChicago colleagues and I were published in the Journal of Clinical Oncology for original research on the prevalence and nature of off-label drug use in the oncology space.
Openness, education, and engaging with all points of view have always been at the core of my professional life – fueled by a deep-seated belief that effective communication is at the heart of all progress. While I spent most of my career in Health Communications, I also served for two years as a director in the Department of Media and Public Affairs of the Consulate General of Israel in New York. I graduated magna cum laude from the University of Pennsylvania with a BA in Linguistics; cognitive science and the human brain are still (and will forever be) my favorite topics to geek out over.
Most importantly, outside of (and intertwined with) my professional life, I’m honored to be called “mom” by three truly amazing humans – ages 11, 8 and 6 – and to navigate it all with my favorite partner-in-crime.