Anneka Roberts

Associate Vice President - Digital
anneka.roberts@finnpartners.com

Anneka Roberts

Professional Experience

I’ve been in-house and agency side during my career, working across a range of industries, from the energy sector and children’s toys to food and now travel. I’d say I’m an all-rounder in digital communication, having worked on so many different campaigns and activations, including influencer marketing, social media strategy, content marketing, online crisis comms, brand identity and thought leadership. I’m most proud of the awards we’ve won for our digital campaigns at Brighter – over the last twelve months we’ve won first place for our digital activations at the Corp Comms Awards, the International Travel & Tourism Awards and the Global Digital Excellence Awards.

"A LOT OF PEOPLE HAVE GONE FURTHER THAN THEY THOUGHT THEY COULD BECAUSE SOMEONE ELSE THOUGHT THEY COULD" - ZIG ZIGLAR

How'd you get here?

When I started out as a Runner at Global Radio, I quickly fell in love with my job. Organising high profile events, meeting different celebrities, and dealing with production teams were the highlights of the role – not to mention the backstage passes! I became hooked and decided to study Media at university and gain work experience at the BBC. During this time, I developed an addiction to my smartphone and wanted to combine my fascination of digital with my love of media. Fast forward a couple of years and I landed in travel PR at Brighter Group, (a FINN Partners company) leading their UK digital division.