Alicia Katzman

Senior Partner

Professional Experience

Clients trust me with their projects, their reputations and their livelihoods, a responsibility I take very seriously. When a client comes to us with a challenge, I listen to what they say, internalize it, break it down and build it back up before the meeting is over. Then the fun begins. I get to work with my strategic and creative teams to deliver something that’s more detailed, more nuanced and more effective than what the client ever expected or imagined was possible.

Do the best you can until you know better. Then when you know better, do better.

- Maya Angelou

How'd you get here?

I’ve spent the past 20-plus years advocating for clients of all sizes and industries at every stage, with an emphasis on large brands and financial companies including JPMorgan Chase, Charles Schwab, BlackRock, Barclays, Visa and New York Life. But I also deeply understand and appreciate the creative process and will go to bat for a great idea that meets the client’s objectives. I represent the client at the creative table and the creative team at the conference table. That’s my superpower.