Alexis Pratsides

Managing Partner

Professional Experience

With a grounding in the agency world, and a strong technical background, I have always stayed close to the day-to-day operations of MintTwist and the work we deliver to our clients.  As the digital marketing landscape evolved, my curiosity compelled me to learn all there was to know about each and every new channel that emerged.

During this time, I’ve had the privilege of working on campaigns for some amazing brands, including Coca Cola, Disney, Dell, Microsoft, VW, Apple and BT.

I currently work closely with our leadership team to nurture new business relationships and to design and develop digital strategies that deliver outstanding results for our clients.

Imagination is everything. It is the preview of life’s coming attractions.

– Albert Einstein

How'd you get here?

I got bitten but the coding bug in the 80’s, using my trusty Commodore64 and Amiga 500 to cut my teeth.  Fast forward 10 years and I still had the bug, graduating as a Software Engineer and taking a job working as a Database Programmer for a Direct Marketing Agency in London.  I spent the next 5 years building customer databases tools to ingest and export data and front-end systems to manage and interrogate the customer data.  I gained a huge amount of experience working with clients like Dell, Apple, Microsoft, VW, Jack Daniels, and Disney, running projects all over Europe.  As the internet started to blossom, I saw an opportunity and took the plunge to start MintTwist, a fledgling digital agency, initially just designing and building websites.  Since then, along with my co-founder, we grew into a full-service agency, offering SEO, PPC, social media and content to our clients. In 2021 we were absolutely delighted to join FINN Partners and have since taken up a role as a Managing Partner looking after the Digital team across EMEA.

Articles by Alexis