News and Insights

DonorsChoose Selects FINN Partners as PR Agency of Record

December 9, 2025

NEW YORKDonorsChoose, a leading non-profit organization that connects donor funding directly to public school teacher needs, has named FINN Partners its PR Agency of Record.

FINN is providing a range of strategic communications services focusing on storytelling, thought leadership and media engagement nationally, in addition to targeted efforts in three Midwestern cities, which include: Cleveland, Ohio; Des Moines, Iowa; and Detroit, Mich.

On average, teachers spend over $650 of their own money each year on supplies for their students. Twenty-five years ago, DonorsChoose was created to help fill these systemic funding gaps in public school classrooms to support teachers and ensure all students have access to well-resourced learning environments.DonorsChoose customizes giving by allowing donors—individual and institutional—to fund specific teacher designated needs from classroom basics like paper and pencils to supplies for science projects like microscopes. Donors can give to a classroom locally or in a school across the country. The personalized giving experience continues when donors receive a handwritten thank you card from the students who benefitted from their donation–a legacy of DonorsChoose founder Charles Best.

DonorsChoose brought in the FINN team to help raise their brand profile among potential donors nationally and in the Midwest. FINN was selected for its deep education expertise—with over three decades of experience working in the space—as well as its grasp of the complex nuances that teachers and schools face.

“At DonorsChoose, we believe every student deserves a great education, and we want to inspire the public to support teachers who make it happen,” said Katie Bisbee, Chief Revenue & Marketing Officer at DonorsChoose. “We’re excited to collaborate with FINN Partners and keep spreading the word about what teachers need in classrooms and what students need to thrive and succeed.”

FINN won the business after a competitive pitch and recently kicked off the partnership. FINN’s Global Education and Corporate Social Responsibility Practices will lead the engagement.

“We have long admired the work DonorsChoose has pioneered ways to bring accessible and high-impact funding where it’s often needed most–directly to teachers and students,” said Marina Stenos, Managing Partner, Global Education Practice at FINN Partners, whose team is leading the work. “It’s a wonderful match for FINN’s purpose-driven culture.”

“We know that time and time again, teachers go above and beyond to support their students, even tapping into their own funding to supplement classroom resources,” said Amy Terpeluk, Global Purpose and Social Impact Lead. “We are proud to work with DonorsChoose to elevate its important mission and drive engagement to support our teachers and students. Especially with the approach of Giving Season, there could not be a more important time to support nonprofits like DonorsChoose.”