News and Insights
Benchmark Wine Group Selects FINN Partners to Lead Public Relations Efforts for the Top Rare Wine Seller in the Country
March 24, 2026
FINN is charged with elevating Benchmark Wine Group’s brand presence and connecting with next generation of discerning wine collectors
Napa, Calif. – Benchmark Wine Group, the top rare wine reseller in the U.S., has appointed FINN Partners as its new public relations agency of record. This decision follows extensive analysis and vetting, with FINN Partners selected for their deep understanding of the wine market and expertise in telling Benchmark’s industry-leading technology and lifestyle narrative.
Supporting Benchmark across every facet of the organization, FINN Partners will lead all public relations initiatives, focusing on earned media relations and efforts targeting rare wine and spirit consumers, retailers, restaurants and collectors.
“Scaling our reach as the premier source for rare and collectible wine requires a communications partner with both global perspective and deep industry nuance,” said David Parker, CEO of Benchmark Wine Group and President of the National Association of Wine Retailers. “FINN Partners stood out for their expertise in the luxury lifestyle, wine, AI and tech sectors, as well as their sophisticated approach to storytelling. We are hitting the ground running with their team, further cementing our position as the top resource for the world’s most discerning wine collectors.”
“Benchmark Wine Group is the gold standard in the rare wine market, and we value the opportunity to help them tell their story on a larger stage,” said Karli Barokas, managing partner at FINN Partners. “Our team is mobilizing our expertise to elevate the brand’s presence, connecting their world-class portfolio with the next generation of discerning collectors. We anticipate a transformative partnership that brings the Benchmark experience to life for a whole new audience of connoisseurs.”
Benchmark has a rich history as a rare wine seller, with a reputation of staying attuned to, and helping build the ever-changing market. The company will continue on its growth trajectory while maintaining its extensive inventory and exceptional customer service. Benchmark is rolling out new technological advancements to better serve its customers.