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Finn Partners Acquires Horn Group

Finn Partners Acquires Horn Group

September 10, 2015

I’m very pleased to announce that we have finalized an agreement to acquire Horn Group, a well-known NY and San Francisco based agency specializing in tech PR. We’re excited to bring Founder Sabrina Horn -- one of the tech industry’s most highly regarded luminaries – into the fold.

Horn Group has been in business for 20 years, and has worked with technology visionaries to help build their companies and create entirely new categories in the tech sector. The firm’s network of venture capitalists, thought leaders, and media in San Francisco and New York expands our circle of influence and ability to generate meaningful results for clients in tech. Their best practices in PR from pitching and winning business to their methodology around client service are a perfect match for us. Sabrina Horn will become Managing Partner, US Technology Practice Leader.

With the addition of Sabrina and her team, we will have approximately 100 tech PR specialists globally and one of the PR industry’s largest and most dynamic practices focusing on the technology sector, with strength in enterprise cloud applications, security, storage, big data, services, consumer/IOT, adtech, digital publishing, and mobile. Our agency will dramatically move up in the tech practice rankings reaching approximately $20 million in annual fees.

Horn’s west coast contingent will become part of the Finn Partners San Francisco office and in New York, the Horn staff will combine with our NY tech practice team. The Horn Group will be moving into our New York office early in 2016. The Horn San Francisco office and the Finn Partners San Francisco office will combine into one space as soon as possible.

The leadership teams of both agencies are very excited about the new powerhouse we are creating in the tech sector by joining forces. Sabrina and her team have been very much looking forward to joining our team, and want to expand upon what they offer through our digital and consumer capabilities, research and other services on a global scale.

Sabrina places a huge value on creating a great place to work, and Horn Group, like Finn Partners, has won awards for Best Employer and Best Place to Work in PR. She cares deeply about employee growth along with the chance to do great work for cool companies that are changing how people on this planet live and work. It is largely because of our shared values that Sabrina decided that Finn Partners was the perfect fit for the Horn Group team.

With these acquisitions Finn Partners remains one of the fastest-growing independent US-based PR agencies. We will end 2015 with annualized fees of approximately $70 million and close to 500 employees worldwide.

We continue to be on an exciting path and look forward to our continued future growth.

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