"I can’t understand why people are frightened by new ideas. I’m frightened by old ones." - John cage
HOW'D YOU GET HERE?
From rental cars to healthcare. I started my career in the public affairs office at Hertz. However, once I landed a job in the healthcare practice of a top PR agency, I knew it was for me. Healthcare communications has it all – you have to be a mix of scientist, lawyer and communicator. On top of that, you actually get a chance to help people learn about important health conditions that may save their lives.
Agency life is for me! For more than 20 years, the fast-paced agency world has always driven me. I have directed multiple brand and corporate reputation programs campaigns that help clients “tell their brand’s story” and meet and exceed business objectives. Throughout my career, I have been privileged to work with many leading pharmaceutical companies to lead global and US marketing initiatives comprised of professional and consumer health campaigns, product launches, advocacy relationship building and issues management.