Lisa works collaboratively with clients to develop effective strategies that positively impact business. She is responsible for strategic planning, brand management and corporate communications for a group of accounts within the firm.
Since joining DVL Seigenthaler in 2013, Lisa manages client communications from a strategic marketing perspective. From research and target segmentation to ROI analysis, she has fine-tuned her approach to identify the right message for the right people at the right time. Her work focuses on the development and implementation of integrated marketing campaigns designed to achieve impactful results but she also oversees corporate reputation and crisis management for her client base.
Prior to joining DVL Seigenthaler, she worked in marketing communications at various advertising agencies and corporations in the publishing and healthcare sectors. Notable companies include Saint Thomas Health, Ingram Content Group, Cigna HealthSpring.