“Write what should not be forgotten.” Isabel Allende
HOW'D YOU GET HERE?
I got here the best possible way: by sticking with family. My father Tom Seigenthaler founded a PR firm in Nashville in 1972. After he died in 2004, my sisters Beth & Amy and our cousin John continued to build on his legacy. Tom was – and still is – our inspiration. In 2014 we met and visited Peter Finn. We enjoyed our visit; walking through halls full of his father's paintings and listening to him talk passionately about Finn's "Work Hard, Play Nice" culture. That's when we knew that we found our professional home.
I started in the field as an editorial assistant for The Washington Post. I then worked as a cub reporter with The Chicago Tribune. I served stints as a local political columnist and editor but took a break to raise my four children. I returned to the workforce in 2004 to join Seigenthaler PR as a partner where I knew my past career had me well prepped for general services PR. Aside from knowing my clients and their audience, I knew how to tell a story well enough that their audience will not only listen, but care.