“Dreams are great. When they disappear you may still be there, but you will have ceased to live” – Nancy Astor
How Did You Get Here?
After studying graphic design I first worked in an admin role in a TV company in Soho, central London, just a stone’s throw from our office today. A chance meeting introduced me to the world of PR and I quickly embraced the industry specialising from the start in FMCG and retail brands.I met Zaria, who founded ZPR, when she was the head of PR at ASDA Walmart and was delighted to join the ZPR team in 2005 helping grow the London office.
Over 25 years I've worked across every aspect of communications for clients large and small including corporate, crisis, consumer, B2B and internal. I’ve been lucky enough to work for household names, and helped some smaller brands develop and cement their position as market-leaders through PR, social media and influencer strategies.