“The single biggest mistake in communication is the illusion that it has taken place” – George Bernard Shaw
HOW'D YOU GET HERE?
I loved marketing, often seen through advertisements on TV, ever since I was a little kid. I like journalism and loved brands and got lucky enough to get a job at a great PR firm that had integrated client work with advertising, PR, and retail marketing. Luckily, PR has it all, which makes every day a privilege. I get to help clients hit their marketing and communications goals and there isn’t anything we can’t do for them.
I say I’m a generalist, working in consumer brands, sports, food and nutrition, foodservice/hospitality, retail, health, home/shelter, technology, B2B, professional services, education, and financial services. This has given me an ability to cross-pollinate strategies across industries — the part of our work I love most. I’ve represented big brands — like Starbucks, Salesforce, Nike, Allstate, Blue Cross Blue Shield, DHL, Quaker, Gatorade, Crest, Aquafresh, KFC, Olive Garden — emerging tech companies and entrepreneurs, and B2B clients.