HOW'D YOU GET HERE?
After years of working in large multinational companies, I came to the realization that three things were certain for cubicle warriors: meaningless meetings, mind-numbing minutiae and (eventually) death. So when my wife, Yin Ching, asked me to join her and try to make our own way in the world, I jumped at the chance - armed with nothing more than an engineer's mindset, a love of the written word, and a desire to make a difference. Almost two decades on, we're still together, still hustling and loving every minute of it.
PROFESSIONAL EXPERIENCE
I gained my marketing and communications experience with Singapore Airlines, Shell Oil and IBM. I started my working life as an aircraft engineer for Singapore Airlines; which probably explains why I still approach marketing and PR challenges the same way I'd tackle any engineering problem: 1) any challenge can always be logically deconstructed into smaller parts, 2) there's a fix for each part if you look hard enough, and 3) you won't know if it works until you test it.
