“Imagination is everything. It is the preview of life’s coming attractions.” – Albert Einstein
HOW'D YOU GET HERE
I grew up during the first wave of home computing in the mid 80s, designing and creating programs and games on a Commodore 64. With my keen interest in computing steadily rising, I read Software Engineering at University before launching my programming career at a Direct Marketing agency in Central London. Initially creating desktop-based systems and interfaces, my work quickly shifted into web browsers, coinciding with the rise of the internet. It was at this point that I realised the potential for websites to genuinely help shape the way that business would be conducted in the future. In 2002, after 6 years in the agency world, I took the decision to leave and start out on my own; MintTwist was born. Initially with just myself and a laptop, and soon after alongside my best friend from school, we grew the business into a pan European, full-service digital agency. To this day, my passion for the internet remains just as strong and I've worked extremely hard to ensure that this spirit is at the heart of everything that we do. In 2021, with ambition to grow even further, we joined Finn Partners where we will be leading Creative and Digital across EMEA.
With a grounding in the agency world, and a strong technical background, I have always stayed close to the day-to-day operations of MintTwist and the work we deliver to our clients. As the digital marketing landscape evolved, my curiosity compelled me to learn all there was to know about each and every new channel that emerged.
During this time, I've had the privilege of working on campaigns for some amazing brands, including Coca Cola, Disney, Dell, Microsoft, VW, Apple and BT.
I currently work closely with our leadership team to nurture new business relationships and to design and develop digital strategies that deliver outstanding results for our clients.