Lane PR, Now a Finn Partners Company Lane PR
Pacific Northwest Expertise. Global Integrated Resources. Business-Building Results.
Since 1990, LANE has delivered business-building results for clients in the Pacific Northwest and beyond. In 2016, we joined Finn Partners to bring new resources and opportunities to our clients, while continuing the outstanding work we’ve built our reputation upon.
From our offices in Portland and Seattle, we position brands at the forefront of their industries. Our marketing, business and industry experts are on the pulse of trends and innovations in food & beverage, consumer/lifestyle, health & wellness, technology and financial services.
Our expertise spans Integrated marketing communications, media relations, crisis communications, transaction communications, experiential marketing, digital marketing, social media, branding, product/service launches and more.
We approach every assignment with one goal in mind: build the business.
Branding & Positioning
NPR’s Ky Ryssdal says, “Brand is everything.” That must be because without a clear market position, engaging personality and compelling message, the world will not beat a path to your door. Just ask Ky.
Bad things happen. News breaks the wrong way. You can’t control everything but you can manage your own response in thoughtful, caring ways. Your job is to be honest and forthright and also to protect the brand. So is ours.
Bad things happen. Questions and rumors swirl. You can’t control everything but you can plan for crises, prepare your organization and manage your response in thoughtful ways. Your job is to be honest and forthright and also to protect the brand.
Steve Jobs was right, design without strategy is just veneer. For Finn Partners, your message shines in any medium because all we do is informed by research, smart thinking and brilliant design, IOHO.
Press releases and news conferences? That was old school. Today’s media relations are relationships, feeding and caring, understanding what the reporter needs to turn a blank paper into a front-page story. “Extra! Extra!”
A solid communications strategy is key to a successful transaction. Our financial communication experts have guided clients through mergers, acquisitions, bankruptcies, executive transitions and more. We work closely with our clients to ensure consistent and correct messages are delivered and the benefits of the transaction are clearly communicated to all audiences.