News and Insights

SUSE appoints FINN Partners as U.S. public relations Agency of Record to amplify global leadership in open source, AI and digital sovereignty

September 17, 2026

FINN to lead strategic communications supporting SUSE’s next phase of growth across enterprise Linux, cloud native, AI and sovereign infrastructure

SUSE, a global leader of enterprise open source solutions, has named FINN Partners as its public relations agency of record in North America. Following a competitive review process, FINN Partners was selected for its deep expertise in enterprise technology, AI, cloud infrastructure and cybersecurity, as well as its ability to translate complex technical innovation into compelling business storytelling.

As the agency of record, FINN Partners will support SUSE’s global communications strategy, including media relations, thought leadership, executive visibility, and strategic storytelling across the company’s portfolio.

“At a time when organizations worldwide are rethinking resilience, digital sovereignty and AI strategy, we need a communications partner that understands both the technical and geopolitical forces shaping the industry,” said Margaret Dawson, Chief Marketing Officer, SUSE. “FINN Partners understands the evolving enterprise landscape, works in the trenches, and has a deep roster of business and technical media relationships to amplify our story and the SUSE brand throughout North America.”

“For decades, SUSE has built a reputation as one of the most respected and trusted names in enterprise open source,” said Karli Barokas, Managing Partner, FINN Partners. “As enterprises navigate the intersection of AI adoption, operational resilience and digital sovereignty, we’re eager to help SUSE showcase how open, secure, and interoperable technologies are foundational to the future of enterprise IT.”