Hypershell X series: driving U.S. brand awareness
Assignment
Introduce Hypershell’s new cutting-edge lineup, the X Series (featuring the X Ultra S, X Ultra Pro, and X Ultra Max), to the U.S. market. Elevate consumer awareness around the transformative power of wearable robotics while orchestrating immersive product experiences through in-person & virtual media appointments and execute an immersive media trip to the Grand Canyon with Hypershell’s product team.
Approach
Educate top-tier media through one-on-one embargoed briefings and hands-on demos to highlight the seamless performance and power Hypershell’s exoskeletons deliver, while coordinating strategic product seeding to drive launch-day review coverage.
Ahead of launch, we arranged an exclusive Grand Canyon immersion trip where key journalists tested the flagship X Ultra S in real-world conditions alongside Hypershell’s engineering team, allowing media to capture compelling content and share authentic experiences with their readers once the embargo lifted.
Results
Secured targeted national and endemic media coverage in top-tier outlets including: Outside Magazine, Wall Street Journal, CNET, Gizmodo, Forbes, Popular Science, Road Trail Run, and The New York Post.
Secured 48 articles and 700M+ impressions the first month of launch.