Amplifying the brand story of the whole grains & high protein leader
Assignment
Kodiak tapped FINN to develop a strategic communications plan with dedicated efforts around product launches, partnerships, and messaging for the better-for-you breakfast brand, with the goal of raising brand awareness, securing brand features and inclusion in timely product roundups, and spotlighting priority products and initiatives.
Approach
- Conduct always-on media outreach across lifestyle, outdoor, health and wellness, and sustainability industries, also capitalizing on key moments to highlight seasonal products and recipes
- Develop and seed oat-themed mailers to highlight the launch of all-new PEAK Oatmeal and build brand loyalty and awareness amongst key media targets
- Provide support for events such as an NYC Marathon Shakeout Run & Media Breakfast, securing media from national publications to connect the Kodiak brand with target media during a tentpole moment for the active lifestyle community in NYC and across the globe
- Develop an awards submission and monitoring system to further establish Kodiak brand and executives as leaders in the breakfast category
Results
- In the first four months of partnership, secured featured stories and product roundups showcasing key campaigns, recipes, products, and partnerships
- Garnered over 332 million earned media impressions in first 5 months of work