News and Insights

Navigating the New K-12 Education Media Landscape

June 25, 2026

The education PR playbook is outdated. Consolidation, independent newsletters, and education podcasts have rewritten the rules of earning media coverage in the competitive K12 B2B market.

If you want to gain true credibility, you need to understand how today’s education journalists actually operate.

In this recorded session hosted by FINN Partners Global Education, moderator Alexander Russo (Founder of The Grade) sits down with a powerhouse panel of prominent education writers to pull back the curtain on modern education reporting.

Featured Panelists:

• Kara Arundel – K-12 Dive
• Emma Kate Fittes – EdWeek Market Brief
• Chad Aldeman – Aldeman on Education
• MJ Slaby – Chalkbeat Indiana

What You’ll Learn:

• How to package your organization’s news so reporters can’t ignore it
• Where today’s education reporters find story inspiration
• What has recently changed in the education ecosystem and what to expect next
• Practical strategies for building lasting connections with top-tier K-12 outlets

Ready to elevate your K-12 media strategy?

Get instant access to the webinar recording:

ACCESS RECORDING