The New American Dream: How Consumers Are Defining “The Good Life” in 2026
June 8, 2026
New data from FINN Partners, Sustainable Brands, and Babcock Ranch examines consumer aspirations and corporate purpose in America’s 250th year.
For the past several years, American life has been a blur of rapid acceleration—from the relentless pressure of social media culture to the dizzying evolution of technologies like AI. To mark America’s 250th year, FINN Partners initiated an exploration into how these massive cultural shifts have fundamentally rewritten consumers desires and aspirations.
In partnership with Sustainable Brands and Babcock Ranch, new national data reveals that nearly 10 years after initial benchmarks, “The Good Life” may be within reach for many Americans–due to a change in how consumers define it.
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