Professional Experience
I have over 20 years’ experience in financial services communications, working across asset management, wealth management, private markets, superannuation, and alternative investments. I have advised firms at every level of the market, from boutique managers to global institutions, across institutional, intermediary, and retail audiences throughout APAC.
My work spans reputation management, regulatory navigation, media relations, corporate communications, and integrated marketing. Whether it’s market volatility, regulatory scrutiny, leadership transitions, or competitive positioning, I bring the commercial judgement and strategic insight that come from starting my career as a corporate lawyer.
People will forget what you said, people will forget what you did, but people will never forget how you made them feel.
- Maya Angelou
How'd you get here?
I grew up in Brisbane, Australia and began my career as a solicitor before travelling through the US and Eastern Europe, eventually settling in London. There, I combined two longstanding interests – industrial design and communications – working for British inventor James Dyson, famous for reinventing everyday products through engineering and design, an experience that remains a career highlight. Dyson’s belief in persistence, curiosity, and learning through failure left a lasting impression. From there, I moved into communications for law and financial services firms in London, then relocated to Sydney, where I built my career in financial services PR across agency and in-house roles. I’m drawn to complex, high-pressure environments where strategic communications can help organisations navigate challenges, build trust, and strengthen their profile in competitive markets.