News and Insights
The Countdown to Chicago: Why #HRS2026 Will Be a Defining Moment for Electrophysiology
April 22, 2026
On Thursday, the global electrophysiology community will descend upon McCormick Place in Chicago for Heart Rhythm 2026 (April 23–26).
If you’ve been following the pre-conference buzz, you know this isn’t just another annual meeting. With a record-breaking number of scientific abstracts submitted – the most in the Society’s history – attendees will unveil an influx of data that could impact patient care for years to come.
At FINN Partners, we are proud to support several clients attending this year. Here are the three trends we are watching, and how they impact the way we tell our clients’ stories of heart health:
The PFA “Second Wave”
We’ve moved past the initial honeymoon phase with Pulsed Field Ablation (PFA). This year, the spotlight shifts to long-term durability and procedural optimization. We will be watching several key studies to see if the “safety first” promise of PFA translates into the long-term efficacy and durability required to make it the undisputed gold standard.
- The Communicator’s Take > For our clients, the narrative is shifting from “better, faster procedures” to restored lives and improved quality of life. We are helping our clients move beyond data points and safety profiles to communicate the profound relief of definitive answers. It’s about communicating the clinical confidence of a clear path forward for both the physician and the patient.
The Data Revolution: Beyond the Device
While the latest devices inside the EP lab often steal the headlines, a quieter but equally critical shift is happening in how cardiologists manage patients between clinic visits. This year, the conversation around digital health is moving from “how do we collect data” to “how do we make sense of it?”
At #HRS2026, we expect to see a focus on how data integration can catch clinically actionable arrhythmias before they lead to complications. Clinicians are facing a clinical data deluge. We are particularly interested in how companies like #client iRhythm are navigating this space. By leveraging AI to distill data from millions of heartbeats into clinically actionable information, they help move the industry from reactive to proactive monitoring and care.
- The Communicator’s Take > The “Data and AI” narrative has shifted from connectivity to clarity. In a world of infinite pings and alerts, the real value of a health tech brand is no longer just more data, it’s the ability to provide meaningful action. To truly stand out, brands must position themselves as the “signal within the noise.” In the EP space, intelligence is the new innovation.
Sports Electrophysiology & The “Athlete’s Heart”
The Global Summit 2026 will focus heavily on sports and exercise medicine. As more patients refuse to let an arrhythmia sideline them, the pressure is on the industry to provide solutions that keep them active. We will be looking for new consensus on when to “clear” an athlete and how to manage the unique electrical remodeling of the high-performance heart.
- The Communicator’s Take > This shift marks the rise of shared decision making – where clinical data meets a patient’s lifestyle goals. We think about how brands can communicate the restoration of a person’s life, not just the correction of a rhythm. For communicators, this represents a powerful opportunity to engage with patient advocacy groups and lifestyle media to tell a story of “life uninterrupted.”
Pro-Tip for the Week:
If you have not been in Chicago in April, the best advice we can offer is to wear layers. One minute you’re enjoying the lakefront in the sun, the next you’re reaching for a coat as the wind kicks up off the water.
Are you at #HRS2026? We would love to hear how your team is planning to cut through the noise and stand out at this year’s record-breaking science.