OUR WORK Benesch Law
Benesch drives to be better with identity and website upgrades that reflect the law firm’s ascending national reputation and accelerating growth.
Combine smart leadership, big law talent, an all-in culture, easy to like people, and a relentless drive to be better in all things… and the Benesch brand story nearly tells itself. With sharp design, user-first functionality, and crisp writing, the challenge is to reflect a law firm that is attracting and retaining blue chip clients and lawyers at a brisk pace.
GOAL
Refresh an ascending national law firm’s client facing and employer brand identity while redoing its brand promise, messaging and website—all to clear the path for the next level of growth.
SECTOR EXPERTISE
Professional Services
In collaboration with the firm’s leadership, marketing, BD, technology and recruiting teams, here is what FINN delivered to Benesch:
- Designed a new look, feel and voice for firm communications—guided by a new Northstar theme FINN created: “Driven to be better. We’re all in.”
- Designed and produced a new identity system and communications approach inspired by the firm’s “not to be touched” existing logo.
- Planned, designed, developed (WordPress CMS) and wrote much of the new beneschlaw.com. This included design and development of an integrated proposal generation tool.
- Designed/built an all new, extensive suite of marketing, business development and recruiting tools.
- Created new brand standards, a curated image library, and suites of social media/email marketing templates.
This project integrated the following FINN skills: research and market insights; brand strategy and positioning; brand design; website planning, design, writing and development; sales and social tools templates design and writing; outsourced production of dozens of sell sheets.
The Work
