News and Insights
Palladium Hotel Group Expands Its Luxury and Lifestyle Portfolio, Appoints FINN Partners as Its Global Corporate and UK PR Agency Following Competitive Pitch
March 16, 2026
London, GB – Major Spanish hotel brand, Palladium Hotel Group has appointed FINN Partners as its retained agency to deliver global corporate communications, UK consumer media relations. The team will work alongside Palladium’s in-house communications teams based in Spain and the Americas. Combining the expertise of FINN Partners’ corporate, travel, and research and insights specialists in the UK, the blended team will be responsible for implementing the group’s PR and communications strategy for the UK and global corporate messaging.
FINN Partners, the global independent marketing and communications agency, will drive research-based brand awareness, deliver corporate and consumer communications including press office, digital amplification, events, new hotel openings, partnerships and thought leadership.
Since launching its first property in Ibiza over 50 years ago, Palladium Hotel Group now operates more than 40 hotels and over 13,000 rooms, distributed amongst eight countries: Spain, Mexico, Dominican Republic, Jamaica, Italy, Brazil, USA and UAE, and manages eight brands: TRS Hotels, Grand Palladium Hotels & Resorts, Palladium Hotels, The Unexpected Hotels, Ushuaïa Ibiza Beach Hotel, Only YOU Hotels, BLESS Collection Hotels, the Hard Rock Hotels Brand under license with two hotels in Tenerife and Marbella.
Palladium Hotel Group is working on an ambitious expansion plan that will see a total of thirteen openings in destinations such as Vietnam, New York, Barcelona, Ibiza, Venice, and the United Arab Emirates between 2026 and 2029. There are four openings planned for 2026: The Site Hotel Ibiza, BLESS Hotel Barcelona, Only YOU Hotel New York and Palladium Hotel Peñíscola. These openings will serve to strengthen the group’s position in the luxury and lifestyle hospitality segments through brands with strong personalities such as Only YOU Hotels, BLESS Collection Hotels, and The Unexpected Hotels.
Amy Skelding, Managing Partner – UK Travel Practice, FINN Partners said: “We are incredibly proud to have been selected to represent Palladium Hotel Group combining expertise from our award-winning teams across travel, corporate and intelligence, meaning we will be able to deliver on all aspects of Palladium’s forward-thinking brief. Palladium Hotel Group has built a strong international reputation for delivering distinctive guest experiences across its portfolio and it is an exciting moment to support the next phase of that journey.
FINN has one of the largest travel practices in the world and an incredibly strong team in the UK working around the globe for amazing brands. As we look ahead, we are genuinely excited about the opportunities this partnership will bring. Working closely with the talented in-house team, we look forward to elevating Palladium Hotel Group’s global reputation, drive meaningful storytelling across key markets, and support the innovation and ambition that continue to define its growth worldwide.”
Inma Quirante, Corporate Communications & Sr. PR Manager, Palladium Hotel Group, said “The pitch was a competitive process and the proposals we received were of a very high calibre. FINN Partners was selected as our new agency for both the global corporate comms and the UK PR retainer after demonstrating creative and critical thinking which will support with our ambitious expansion plans as we open new hotels and destination concepts in the coming years. The FINN team showed a strong understanding of the Palladium Hotel Group brand as well as the individual hotel portfolio which we operate. We are looking forward to a successful partnership.”
The account will be led at FINN Partners by Kylie Bawden, Partner, UK Travel Practice.
The FINN Partners UK Travel portfolio also includes destinations such as Belize, Greater Palm Springs, Orlando, Iceland, The Bahamas and brands including Intrepid, Accor and Travelzoo.
Palladium Hotel Group was previously represented by LOTUS in the UK for 15 years.